Fathom Communications provides a full range of public relations services:
STRATEGIC COUNSEL +
It all begins here. Taking the time to learn about your business, your objectives and your core values is what enables us to provide unique and targeted solutions that meet your needs.
PUBLIC RELATIONS +
Targeted media campaigns, press conferences, broadcast media tours, visiting journalist programmes and a host of other tactics to power your message. Our programmes reach both English and French speaking Canada and we can provide international exposure through affiliate partners in the U.S., United Kingdom, Europe and Latin America for brands that want to go global.
SOCIAL MEDIA +
You know you can’t afford to ignore what’s happening out there but don’t know where to start, or have the in-house resources to manage the workload. We enhance your exposure with your target audience by developing your online presence, building awareness and managing your image in social communities on a daily basis.
We identify and broker relationships with key like-minded partners to enhance your brand through contests, sponsorships and creative collaborations that take your PR programme from good to great.
SPECIAL EVENTS +
From planning through implementation, Fathom Co creates events that generate attention and applause. Product launches, consumer and media events, interactive tweetups, tastings and everything in between.
REPUTATION MANAGEMENT +
Our agency has direct experience in handling a wide variety of crisis situations – hurricanes, products recalls, food safety issues and more. We develop and manage pro-active campaigns that minimize and eradicate negatively perceived publicity, allowing you to go on with the business of doing business.
MEDIA TRAINING +
Fathom Co can help identify key spokespeople in your organization as well as credible third party experts. Our team facilitates training sessions, creates media briefing documents and provides effective key messaging so you’re always ready for your close-up.
CREATIVE MATERIALS +
From press kits, web copy, social media tools, video scripts, podcasts, speeches and e-blasts to advertorials, PSA’s, brochures, feature stories and more, we create the copy that resonates with your intended audiences.
MONITORING & EVALUATION +
At Fathom Co, accountability for our work is as important as the work itself. We oversee, assess and distribute results as well as refine evaluation techniques as necessary.