Colorado Ski Country USA (CSCUSA), representing 21 ski and snowboard resorts, has selected Fathom Communications as public relations agency of record in Canada following a competitive review process.
“Fathom Co has strong experience working in the tourism industry with member-based organizations like ours and really demonstrated their enthusiasm and suitability for helping us reach our objectives in the Canadian market,” said Steven Strecker, senior marketing manager of CSCUSA in a recent press release. “They are ski savvy and we are excited to have them on our team through the Colorado ski and snowboard season.”
Fathom Co will organize and lead media trips to the member resorts, create ongoing awareness in-market via a number of initiatives, serve as a resource to media and offer social media support.
“We are delighted to join the CSCUSA team and look forward to sharing their message about the quality ski experience found in Colorado Ski Country USA,” said Laura Johnston, president of Fathom Co. “Offering 300 days of sunshine, an average of 8 metres of snow annually, unique resort options and ease of access from Canada, Colorado Ski Country USA is the premier destination for a ski holiday.”
For more information about CSCUSA, contact us at firstname.lastname@example.org