Food Trends: Breakfast Anytime

Breakfast has always been “the most important meal of the day”, but new research shows, breakfast foods are no longer just being consumed in the AM. “Breakfast anytime” is a food trend that’s been gaining traction for several years now. Why? It seems our grab-and-go culture loves the idea of quick and easy foods such as skillet meals and take-with-you items like waffle sticks and breakfast burritos.

Our client, Hamilton Beach Brands Canada, a leading manufacturer of small kitchen appliances, has jumped on the trend, launching numerous breakfast products this year. Take the Breakfast Master for example, which allows you to cook waffles, eggs and skillet meals all in the same appliance – perfect for those fussy eaters in your family. They’ve also introduced the Belgian Style¬†Waffle Stix Maker (makes perfect little bite-sized waffle stix ideal for dunking!) and the 3-in-1 Grill/Griddle which has reversible grids that can be used as a grill or a griddle – each with individual temperature controls. Now you can cook your bacon and pancakes at the same time and neither the two shall meet – smart thinking HB!

Fathom Co helped Hamilton Beach launch the new product line with a comprehensive PR campaign including a new Facebook contest “Break Out of Boring”. So head on over, all you breakfast lovers, for your chance to win the latest appliances from Hamilton Beach! (See the prize pack below – Grill/Griddle, Personal Blender, Juicer and Breakfast Master)

Anyone else craving waffles now…?

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